There is a trending term these days: “SUSTAINABLE LIFESTYLE”. In technical terms it means “a lifestyle that attempts to reduce an individual’s or society’s use of the personal and Earth’s natural resources” but considering how people are spending on resources anyway, I deduce that they have not yet understood this very often misused term.
So TWND urges you all readers to really consider the impact of your lifestyle choices on the only habitable planet? Rather shouldn’t it be our duty to nurture this planet and think about our future generations?
“India alone generates more than 1,00,000 metric tonnes of solid waste everydayl”. “Each year, at least eight million tonnes of plastic end up in the oceans, the equivalent of a full garbage truck every minute”. “Global annual waste generation is expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016”.
Now read the following sentences.
“I like these pair of shoes and I really don’t have in that color”. “I shall buy this too. It’s not that expensive any way”. “I don’t like the curtains I have now. I’ve always wanted this pattern”. “I need a new outfit for an upcoming event.”
Aren’t we all guilty of compulsive spending? Don’t we all give ourselves reasons to buy more than planned? Don’t we all have never-been-used items, hanging in our closets or lying on our shelves?
Well I have a TRUTH to tell you all!
Earth is the only planet we know for certain that supports life. And IT IS DYING.
On one hand, there are programs generating awareness on pollution, carbon footprint, wastage of natural resources while on the other, there are big corporate remodeling their line of products taking consumer insights, and branding them with new marketing terms, ‘‘environment friendly, eco-friendly, nature-friendly, organic, and green’’.
We happily buy anything with “Natural or Organic” printed on a pack believing that it inflicts less or no harm on the environment. We, as a consumer, fail to dig deeper into product’s ingredients, its production, the food additives, and worst of all, we fail to look at its packaging – whether recyclable or not. We have reduced the term eco-friendly into a marketing gimmick. Just because something claims to be sustainable doesn’t necessarily mean that it actually is!
It is time to start questioning. It’s time to learn and burst our bubble of ignorance in which we are all comfortably living in. After all, life is to awake, arise, gain knowledge, and most importantly to take action.
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