As I drove through the roads of South-Ex market, I could see the inviting hoardings, advertisements, and offers on clothes, gifts, accessories, make-up, jewelry, and even restaurants to celebrate the occasion of Karva Chauth. It is indeed a huge market, I thought. But why? This year will be my fourth Karva Chauth, but surprisingly my first that is well thought of and researched. I took a U-turn and went straight to my laptop. I wanted to know all about Karva Chauth….why it started? Is it a tradition, a ritual, or a superstition?